Strategy Sister’s Success Story: Emma Back

I am so pleased to introduce you to Emma Back, a graduate of the Fall 2013 WINC Program.

Emma is a creative powerhouse, a musical force and a heart full of care for everyone in her sphere. As a violinist since childhood, Emma is an incredible singer-songwriter and performer (oh yes – she plays the violin & sings at the same time!). In the last few years, Emma now also helps other women singer-songwriters with a musical dream, move from feeling cautious and constricted to connected and courageous on stage and in life. She’s literally helping dozens of women who’ve always wanted to sing and play music, finally get on the stage of their musical career.

Love, Myka

Name: Emma Back
Business: Living Song
Website: www.Emmasong.com

“Now, I consistently have 3-5 strong leads per week where before there were often none, and it no longer feels completely up to chance if someone finds me and buys from me.  I have grown my revenue 3x in the past 6 months.  I work with a lot less effort and anxiety and enjoy my time off more.”

STEP 1: Stopped Apologizing for What I Really Wanted

I got super clear on my priorities and stopped apologizing for what I REALLY wanted to do. For me, this meant that I stopped trying to cater to everyone and focused on serving women singer-songwriters. Once this clicked, I was able to tweak all my messaging so it was much more clear and add things to my programs to serve this specific niche.

STEP 2: Focused on One Marketing Strategy at a Time

In the past few months, I became crystal clear on the value of what I offer in my programs. This has changed the entire way that I market. I stopped trying to do everything, and focused on one marketing strategy at a time. I looked at what was working and saw that when people meet me in person, they are way more likely to end up working with me. With Myka’s amazing guidance, I designed a strategic set of ways to have personal contact with people.

STEP 3: Walked My Talk with New Confidence

I also got out there in “in the street” and walked my talk. I went on tour and worked on recording, so I could really live even more of what I’m teaching. When I returned, things started flowing as I shared with current and potential customers my experience of being out there in the world as a musician. It wasn’t that I did more in my field. It was more that I gained new confidence that I am an expert and was able to speak as such.
Now, I wake up excited to work on my business. I feel focused, alive and aligned in my vision of serving women artists. I have achieved balance to continue to develop myself as a musician, while continuing to offer and market my programs. I consistently have 3-5 strong leads per week where before there were often none, and it no longer feels completely up to chance if someone finds me and buys from me. I have grown my revenue 3x in the past 6 months. I work with a lot less effort and anxiety and enjoy my time off more. I feel completely confident that “it is only a matter of time” before I have a 6-figure business. I am traveling and touring six months out of the year, and I have over a hundred people in my audience at every show.

Free Gift

Come sing in community with other women and realize the power of your voice at the Living Song Voice Circles, every 1st Monday of the Month at 7pm. Livingsong-voicecircles.eventbrite.com. Also, you can stream my music for free at Emmasong.bandcamp.com.

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