Monthly Archives: July 2014

Strategy Sister’s Success Story: Emma Back

I am so pleased to introduce you to Emma Back, a graduate of the Fall 2013 WINC Program.

Emma is a creative powerhouse, a musical force and a heart full of care for everyone in her sphere. As a violinist since childhood, Emma is an incredible singer-songwriter and performer (oh yes – she plays the violin & sings at the same time!). In the last few years, Emma now also helps other women singer-songwriters with a musical dream, move from feeling cautious and constricted to connected and courageous on stage and in life. She’s literally helping dozens of women who’ve always wanted to sing and play music, finally get on the stage of their musical career.

Love, Myka

Name: Emma Back
Business: Living Song

“Now, I consistently have 3-5 strong leads per week where before there were often none, and it no longer feels completely up to chance if someone finds me and buys from me.  I have grown my revenue 3x in the past 6 months.  I work with a lot less effort and anxiety and enjoy my time off more.”

STEP 1: Stopped Apologizing for What I Really Wanted

I got super clear on my priorities and stopped apologizing for what I REALLY wanted to do. For me, this meant that I stopped trying to cater to everyone and focused on serving women singer-songwriters. Once this clicked, I was able to tweak all my messaging so it was much more clear and add things to my programs to serve this specific niche.

STEP 2: Focused on One Marketing Strategy at a Time

In the past few months, I became crystal clear on the value of what I offer in my programs. This has changed the entire way that I market. I stopped trying to do everything, and focused on one marketing strategy at a time. I looked at what was working and saw that when people meet me in person, they are way more likely to end up working with me. With Myka’s amazing guidance, I designed a strategic set of ways to have personal contact with people.

STEP 3: Walked My Talk with New Confidence

I also got out there in “in the street” and walked my talk. I went on tour and worked on recording, so I could really live even more of what I’m teaching. When I returned, things started flowing as I shared with current and potential customers my experience of being out there in the world as a musician. It wasn’t that I did more in my field. It was more that I gained new confidence that I am an expert and was able to speak as such.
Now, I wake up excited to work on my business. I feel focused, alive and aligned in my vision of serving women artists. I have achieved balance to continue to develop myself as a musician, while continuing to offer and market my programs. I consistently have 3-5 strong leads per week where before there were often none, and it no longer feels completely up to chance if someone finds me and buys from me. I have grown my revenue 3x in the past 6 months. I work with a lot less effort and anxiety and enjoy my time off more. I feel completely confident that “it is only a matter of time” before I have a 6-figure business. I am traveling and touring six months out of the year, and I have over a hundred people in my audience at every show.

Free Gift

Come sing in community with other women and realize the power of your voice at the Living Song Voice Circles, every 1st Monday of the Month at 7pm. Also, you can stream my music for free at

The Story of WINC

For ten years, I practiced in a women’s community of 20-30 women, who showed up regularly to support each other in going deeper into the connection with ourselves, with each other, and ultimately, with whatever you call the force that is bigger than all of us.

Over the years, this women’s community was the most profound part of my life. It felt like gathering with women was as necessary as water, and I couldn’t imagine ever living without it.

But, I began to notice that almost all the women in my community were self-employed. They were yoga teachers, massage therapists, psychotherapists, herbalists, videographers, real estate agents, writers…you name it, they were just like you. Artists, healers, creative types. Free spirits that didn’t want to fit into a traditional corporate setting.

I knew the women in my community so well: how talented they were, how much they had to offer through their trade, and how much they cared about making the world a better place through their work. I imagine this is true for you too!

But I saw them struggling. Struggling to make money.

Many were single moms, just trying to provide a basic livelihood for their children. Almost all of them had years, if not decades, of expertise, training and experience.

But they didn’t know how to translate doing what they loved into a profitable business.

They didn’t identify as a “business woman,” and frankly, some had a downright distaste for business in general. What lit them up was making art that reflected the human condition, or supporting a new born baby and mother with cranial-sacral therapy… not business strategy and marketing plans. Not surprisingly, the dry, plethora of traditional small business resources didn’t resonate with them, and the vibrant entrepreneurial community supporting scaleable businesses and tech companies, didn’t focus on them either.

And yet, if they didn’t make money, they couldn’t keep doing their passionate work in the world!

I saw a great need.
A need for incredible, heart-centered women,
with a passion to serve,
to gain the strategic business skills they need
to make great money doing what they love.

And in the dark night of the Winter Solstice of 2010, WINC showed itself to me.

She said, “Women’s Community can help us not only in our personal lives, but also in building rockin’ businesses that change lives, families, communities, and ultimately, economies all over the world.”

Starting with you. Right here. Right now.

Join us, and I’ll show you a simple, but radical, system for building the profitable vision I know is alive in your bones, heart and destiny.

Are You Ready?

  1. Step 1: Complete WINC’s Free Video Course.

    Sign up for WINC’s email list and complete WINC’s free video course on the 6 Barriers to Wealth and the Engine of Your Business Revenue, so you can get focused on the tasks and strategies that move your revenue UP!

  2. Step 2: RSVP for WINC Connect.

    Meet me and your Sisters, while gaining powerful business training on your financials, marketing, website and stage of business, at the free monthly WINC Connect gathering.

  3. Step 3: Is the 90-Day Program a good fit for You?

    Learn about WINC’s 90-Day Program for women entrepreneurs and set up a time to talk with Myka about whether it’s a good fit for you and your business.

Myka’s Story

I am trained as an economist, and have been financially independent and self-employed since I was fifteen years old.

I left home when I was fifteen and moved to NYC alone. I’ve always had great gusto to create a dynamic life I love. For the next seven years, I built a six-figure business with revenue in seven countries. I learned how to run my business from a husband and wife team on Success Wall Street. They were my first business mentors, after my father, who was also a tried and true solopreneur.

I graduated with distinction studying economics and international affairs. After college, I did research and financial analysis for $180M of renewable Savory energy grants awarded by the US Department of Energy; co-founded a university research center funded by the European Union; and ran a multiple six-figure business for one of the world’s most renowned negotiators. I helped double his revenue in the first year.

And I can easily say, the most important thing to me in this life was to truly love my work. I experienced a lot of dead-ends and a decade of agitation that I wouldn’t find my calling. When WINC revealed herself to me, she was what I had been longing for all along. And she’s so good, so beautiful, I now know why I was so afraid of missing her… Don’t give up on finding your dream work, for it is even better than you imagine.

I am really good with money and numbers. And I am 100% committed to helping you get in the driver’s seat of your financial future.

Plain and simple: I am just really good with money and numbers. I know how to think about money, manage it responsibly, respect it and grow it. I am serious about taking care of myself financially, and I’ve done so very well. The first step to help you do the same is getting up close and personal with your revenue reality and your revenue future. In WINC’s Program, you’ll get my number crunching mojo, so you can get in the driver’s seat of your business and financial future.

But I’ve also deeply inquired into the nature of money. What it means and what it doesn’t? If it’s good or if it’s bad? Do I want it or do I fear it? It’s been a big journey from having/ wanting/ fearing/ rejecting/ healing/ understanding/ embracing money. I feel like I’ve been to the moon and back. I bet you do too. And it’s a double whammy if you’re a business owner, solely responsible for generating those Benjamin’s all by yourself.

One of Super my biggest desires is to help women generate wealth. Why? Because it is the vehicle in which our hearts can reach for what we want to share, express and live most. I want that delicious freedom for you, for me and for women everywhere. It’s not that without wealth we can’t be free – there are many kinds of freedom – but I want us to have the freedom to chose how we spend our most precious resource, time. Wealth lets us do that, and WINC is here to help you create it.

I have had phenomenal Teachers, both in business and in women’s community.

For over ten years, I’ve studied with a woman who radically transforms me with her potent awareness. She initiated me into sacred women’s community, taught me what a deep, safe container makes possible, and most especially, continues to illuminate and liberate my light. It is her transmission and wisdom about women’s community that I share through the culture of WINC.

On the business side, I have studied with phenomenally smart, experienced and heartfelt women entrepreneurs, who are experts at building successful businesses in the 21st century. I’ve invested hundreds of Sister’s hours reading business books; tens of thousands of dollars on biz training programs; and three years implementing it all for WINC, so I can share with you what really works.

If you work with me, you’ll receive in one fell swoop all of my learning organized in a way that drives your sales, deeply connects you with other women, and liberates your confidence, so you can reach for what you really want and get it!

I’ve developed a system that generates revenue doing what I love, and now I’m sharing it with you.

When I made the leap from building WINC part-time to building WINC full-time, it felt like stepping off a financial cliff. And the only way I was going to get to wake up every day and do what I am madly in love with – working with you! – was if I fricking made money doing it. Period.

In that high stakes moment, I had to get crystal clear on how to generate revenue, doing what I love. I developed a step-by-step system that was laser focused on revenue creating tasks, because I not only had to generate revenue, I had to do it now. And it worked.

In six weeks of using my own system, I had a profitable business. Over the next 9 months, I grew WINC’s revenue 18x, and in less than a year, I had a six-figure business.

So now I’m sharing exactly what I did, so you can too!

To learn more about the system I teach to move your revenue UP:
Click here